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Brøndby Strand, Visual Identity (2022)





Brøndby Strand, located just outside Copenhagen, has faced challenges due to its reputation for crime, hooligans, concrete buildings and social issues. However, beyond these stereotypes, it's a community rich in families, local initiativ, and natural beauty. With its closeness to both Copenhagen and nature, Brøndby Strand has the potential to become a sought-after spot for young families who wants more space than the city can offer them. By suggesting a new, coherent and welcoming visual identity, the hope is to change perceptions and prejudece and highlight the area's great possiblities. 












The visual identity unfolds as a visual universe comprising bold icons, a logo, and a vibrant color palette, with the main colors blue and yellow referencing the traditional colors of Brøndby. Given that many buildings date back to the 1970s, the visual style also pays an obviouse homage to that era. 


Suggestion made in 2022.